A shop for your pots, and the money goes straight to you

The shop · built for you

Tell Bernard what you make, and the shop builds itself

Tracy describes a pot, adds a photo and a price, and Bernard makes the product page. The shop page, a page for each collection and the basket all follow by themselves, in the site's own look.

On this site

8 products in 4 collections: one-off pieces, tableware, seconds and downloads.

Collections

A product can sit in more than one collection, and each collection gets its own page.

Order

Put the best pieces first, and every page and feed follows.

• A product can be hidden, or taken down and kept for later.
• Nothing goes on sale until you publish.

Stock · four ways to count

From one of one to made to order

Every pot is a little different, so the shop counts stock in four ways. Tracy picks one for each product.

• Mark a product sold out, or back in stock, with one sentence.
• A "was" price shows the old price crossed out, for seconds and sales.

Options · size and glaze

One product, many sizes and glazes, each with its own price

Nesting Bowls come in three sizes and three glazes: nine choices on one page. The small bowl is £16 and the large is £32. One large glaze has sold out, so a buyer cannot choose it, and the other eight stay on sale.

Choices

Up to three kinds of option, such as size, glaze and handle.

Each choice

Can have its own price and its own stock.

Downloads · sold like any other product

Sell a file, and bernard delivers it

The Glaze Recipe Book is a PDF. When someone buys it, their receipt carries a personal download link. Nobody pays postage on it.

Link

Personal to the buyer. By default it works 5 times in 30 days. You can change both.

Stored

Privately. The file has no public address that could be shared.

Size

Up to 200 MB.

• If you refund the buyer, their link stops working.

Postage · one rule

One postage price, and free over a total you choose

Every order in this shop pays £6.50 postage, and orders over £75 post free. That nudges a buyer to add a second mug.

• Downloads and courses never pay postage.
• Buyers can be in 18 countries, including the UK, Ireland, most of western Europe, the US, Canada, Australia and New Zealand.

Checkout · Stripe

A basket, then Stripe's own checkout

A buyer can press Buy now, or add pots to the basket and pay for them together. Payment happens on Stripe's own secure checkout, so card details never touch the site.

• Up to 20 lines in one order.
• A discount code goes in under "Have a discount code?". One code per order.
• Each shop charges in one currency.
• The price is checked again at checkout, so nobody can change it in their browser.

Getting paid · your own Stripe account

The money goes to you, and bernard takes no cut

Tracy connects her own Stripe account once. Every payment lands there. bernard never holds the money and takes nothing from a sale; Stripe charges its usual fee.

• Until Stripe is connected, products show as "opening soon". You can build the whole shop first.
• If Stripe asks for more details, Bernard tells you exactly what it is waiting for.

After a sale

The receipt goes, and you know what to post

1. At onceThe buyer's receiptOrder number, what they bought, the total, and any download links.
2. At onceYour order noticeAn email to you with what to make or post.
3. When you mark it postedIt's on the wayAn email to the buyer.

• Every order is in your list of orders.
• The buyer becomes a contact, with their choice about marketing email kept.
• Refunds are made in your Stripe account. bernard then marks the order refunded.

Moving a shop

Bring a Shopify shop across

Bernard reads a Shopify shop's public product list: titles, options, "was" prices and collections. Everything arrives as a draft to check. The pictures are copied onto your own site, so the old shop can close, and the old product links keep working.

• Stock counts do not come across, so imported products start as simply in or out of stock.
• Shopify only for now.

Search

Found by Google and by AI assistants

Every product page tells search engines and AI assistants, in their own format, what the product is, what it costs and whether it is in stock. The shop also publishes a list of all its products for AI assistants to read.